1
Filling out the form at the website
The startup fills out and submits an application form on the website, which includes a brief description of the product/service and an attached link to the Pitch Deck.
2
Assessing the application according to requirements (0-3 weeks)
First screening of the pitch deck (stage of product/service development, competitors and market analysis, business model, traction dynamics, analysis of the startup team and its achievements, user feedback)
Analysis of information from open sources (Crunchbase, YouControl & OpenData), including media (participation in acceleration programs, international exhibitions, history of raising rounds)
3
Due diligence (2-3 weeks)
Analysis of the team’s Data Room, as well as the dynamics of the startup’s main industry metrics over the past 4-6 months.
4
Internal Zoom In: meeting with the Fund’s team (pitching and Q&A)
Teams that have passed the previous stages of selection are invited to a joint Zoom meeting, which will include: introduction, pitching and Q&A.
5
Zoom In: pitching to the Investment Committee (1-2 weeks)
Teams that have successfully passed all pre-selection stages are invited to join a Zoom meeting with members of the Investment Committee for pitching and Q&A.
6
Final decision
If the Investment Committee shows interest, we make an offer.
Key Metrics
How we make decisions
Product
The startup team should clearly know the ideal profile of their customer and have a clear vision of the product/service development in the long term. The product/service launched by the startup must have a clear and understandable value proposition that can cover the existing consumer pain, surpassing the existing offers on the market in quantitative terms.
Traction
The dynamics of key industry metrics over the past 4-6 months (CAC, LTV, steadily growing MRR by 10-15% month-to-month, the number of users, the number of paying customers, burn rate etc.)
Team
The startup team should be competent, highly motivated, and ambitious, with specific goals and a clear vision of how to achieve them, and also, able to quickly adapt to changes.
Competitors & Market
The team must clearly know and understand the market in which they labor/aspire to labor, its size and features, and also, who the key players and closest competitors are, and accordingly have a clear sales strategy.
